Set a multi-level goal Any successful business plan starts with a multi-tiered set phone number list of goals. Set measurable annual, quarterly and monthly progress goals so everyone knows what phone number list to aim for. One post per day is the minimum goal you want to achieve, in addition to at least three posts on each social media platform. These articles are meant to build on the story of the phone number list daily article - think of them as the special features of a Blu-ray disc. When the phone number list article is automatically promoted on every social media channel, three conversation topic posts are needed to keep the social media channels feeling fresh and active. Don't worry too much about the phone number list direct traffic you get from each individual post, but include daily, monthly, and yearly traffic in your content marketing and phone number list social media reports. Quantify ROI The phone number list only way to know that something is not working is to quantify it. Lead generation and sales are expected to increase by a certain percentage by the end phone number list of the year. Any increase in content marketing budget should reflect appropriate lead generation and sales growth by the end of that fiscal year. Determine the purpose of the content Before you create content, you need to identify the phone number list reason for the content. The internal goal is ultimately phone number list to drive sales, but content marketing is not commercial content (more on that later). Content should be focused on building a phone number list brand image and telling a story. How you tell your story is your choice, which focuses on two types of content: ongoing and topical. Evergreen content is general truth or commentary on the phone number list human condition such as encyclopedic or academic knowledge - it is subject matter that is always (or almost always) valid and current, regardless of year. Topical or time-related phone number list content relates to current events such as news, reviews, and gossip. For example, “corrupt politics” would be news, while “2017 political candidates are corrupt” would be news content. Reate an editorial calendar To keep things running smoothly, it's important phone number list to create a monthly and yearly editorial calendar. Use it to move forward and understand ultimate deadlines while working on multiple projects. With a documented content marketing strategy, phone number list in one week you can easily create a three-month plan and schedule time phone number list to create an additional quarter or two within those three months.