Apr 10, 2022
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First-party cookies play an increasingly Whatsapp Mobile Number List important role in this. With a first-party cookie, you collect data for your own purposes, without it being forwarded to an external domain. With this, you become the owner of the data Whatsapp Mobile Number List and you can process and use it yourself. Before you can take the first steps to set up a first-party data strategy, you first want to know what the impact of this development will be on your organization. Since the expected deadline for third-party cookies for Chrome is in 2023, it is urgent to Whatsapp Mobile Number List get started, to make the right preparations. To help you with this, I have developed a Whatsapp Mobile Number List step-by-step plan with points for attention that you can already get started with. Also read: Get added value from your first-party data with machine learning: 4 practical examples Step 1: Audit your current campaigns To understand how big the impact will be, an audit of the Whatsapp Mobile Number List current campaign setup is very important. It is important to look at the share of 'behavioral targeting ' within your campaigns. These are campaigns in which you use data from third parties. Think Whatsapp Mobile Number List of the targeting options in Google, DoubleClick, and Facebook. The higher this share of campaigns is, the more Whatsapp Mobile Number List impact this development will have on your campaigns. If this is the case, it is recommended that you review your strategy (so that you are no longer dependent on third-party cookies in your campaigns) and look at other targeting tactics, such as contextual targeting. Contextual Whatsapp Mobile Number List targeting is a method of targeting where you target the content of a web page instead of user data. Think of a sports shop that can show display ads on a well-known sports forum. Step 2. Get started with a first-party data strategy To be less dependent on third-party data, it is highly recommended to Whatsapp Mobile Number List get started with a first-party data strategy.