We've run, and it's just as fascinating as the last one. If you're not familiar with our testing, it's something we started doing in august 2017 to monitor the deliverability rates of the world's most popular email marketing services. The providers we've reviewed have grown slightly since then - this round we've included a total of 12 different email marketing services. In a nutshell, 5 separate tests are carried out over the course of 5 weeks, using the glockapps delivery test tool. You can learn more about our methodology here. Contents so what is email Deliverability? Email deliverability ranking: points to rememberwhere did the emails end up? Deliverability to the most popular mailbox providers overall company mailing list ratings based on historical performancehow does this affect my email marketing strategy? Email deliverability test: conclusion so what is email deliverability? Before I start dissecting the results, I wanted to clarify a few things. Mainly, these two terms: email delivery and email deliverability. Email delivery occurs when an email is successfully delivered to the receiving serveremail deliverability is when an email successfully Arrives in the person's inbox. Just because your email was delivered doesn't mean it arrived in the right place, I.E. The reader's main inbox. There are, in fact, a number of places your email can go:the spam/junk folder; in the case of gmail, the promotions tab;or, even worse, it is not delivered at allthe term “email deliverability” covers all of the above scenarios. Inbox placement glockapps so, are you ready for the results?! Note: deliverability was calculated based on the percentage of emails that successfully reached recipients' mailboxes, whether they landed in the primary inbox or in a secondary tab (e.G. Promotions gmail). Email deliverability february 2020