Apr 10, 2022
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Such as pay-per-use instead of Consumer Email List ownership; autonomous driving or the incipient online sale . The person who is going to buy a car today no longer goes to the dealerships to assess the different offers on the spot . The new intelligent buyer Consumer Email List checks all his doubts online and only goes to the dealer at the end of the Consumer Email List process , when he wants to find out specific questions about the operation of the car he has chosen, test it or close the operation. It is the increasingly Consumer Email List widespread “ROPO effect” ( Research Online-Purchase Offline ), which means that the consumer searches for Consumer Email List a product or service on the Internet, but ends up making the purchase in a physical establishment. Generally, the best price will mark the decision, but it also greatly influences your Consumer Email List expectation of a good shopping experience; often the consumer is willing to save a little less in exchange for a more satisfying purchase. effective strategies. This change in behavior in the current Consumer Email List buyer requires the use of different digital advertising strategies so that brands can achieve their sales objectives. In this sense, Rebold , a marketing and communication company based on Consumer Email List data analysis, has identified seven specific strategies for the sector, adapted to this Consumer Email List new car buyer profile: Omnipresent on the web Dealerships should be in the same places that prospective buyers frequent.