content marketing strategy. When it comes to email marketing in particular, it's important to consider whether your newsletters are creating the desired results and whether you need to make any adjustments. Unfortunately, testing email campaigns is often company employee list low on the “to do” list. But taking the time to monitor your analytics and test various elements of your newsletter can ultimately improve your results. To start the testing process, choose KPIs to track in your email campaigns. This may be :Deliverability rate – How many of your emails were actually delivered? Even better. how many of your emails ended up in the intended inbox as opposed to spam or promotional folder? Open rate – How many subscribers opened your email? Across all industries, the average email open rate is 14.79%, but it's best to look to your company employee list own industry for a benchmark to aim for. Click-through rate – Are subscribers clicking on your links in your content? If so, what links did they click on and where were they in t he newsletter? Churn Rate – Many marketers fear this metric. However, tracking it can help identify trends and patterns associated with changes in your strategy or content. Spam – How many followers are reporting your content as spam? If you notice a high rate, it's a sign that you may not be tailoring your newsletters to the company employee list needs or interests of your target audience. Conversions – How many followers acted as you expected? This could mean a sale, downloading your free content, signing up for an event or webinar, or something else depending on your newsletter goals. A/B test your emails A/B testing can help determine which types of emails resonate with your audience, dramatically improving your results over time. The following key elements can be tweaked to find out what works and