Business to be successful. What are the business metrics? Leads It doesnt matter if you call them leads, prospects, or something else — it all starts with getting customers into the door. And it starts with marketing. Without a doubt, you should be keeping track of how many people express interest in your product or service. This could be the number of people who visit your website and request information, visit your store, or call you to ask questions over the phone. Although we hope every lead becomes a sale, that might not be a realistic expectation, but you should be regularly looking at how to convert more of those leads (or potential sales) into actual sales.
Counting them and keeping track of how many there are from month to month and year to year will help you measure how youre doing. Sales All the leads in the world dont mean a thing if you cant close the sale. Thats why the marketing function and the sales function need to work so closely together. How many USA WhatsApp Number List of those leads turn into sales? There are two ways to look at sales — both are very important The number of sales The amount of revenue generated by those sales Both numbers are important because they give you insight into how effective you are at generating the right kind of leads as well as how good you are at closing sales. By the way, this also applies to your repeat customers.
You cant ignore them. I know of a dry cleaner to their current customers offering them a discount on things like cleaning their sweaters and winter coats, the shirt laundry, and other services they provided. They counted how many of them acted on the special offers (that were only available to current customers) so they had insight into how many of those leads became sales. The result? This effort made good customers great customers. Business Metrics Dry Cleaner . Operations How your business operates can either be a profit generator or a profit leaker. When you consider that operations is a pretty big umbrella that includes your people and your processes, theres a lot of information you can collect and measure.
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