Teacher Yu Jun created a product school that integrates economics and psychology into practice. This article will interpret Yu Jun's product methodology. As one of the most influential product managers in China, Yu Jun's experience is difficult to bulk sms service replicate. Especially after the industry has entered a mature period, the exhaustion of incremental users has exacerbated the Matthew effect of the giants, forcing "classical products" to be more calm and conservative, and inevitably lead to mediocrity. Yu Jun's product method is an interdisciplinary subject based on microeconomics and psychology, which contains three important concepts: rational decision User model bulk sms service transaction model In order to better understand the significance of its practice, we will conduct an in-depth analysis based on case studies.
Rational decision-making" focuses on beliefs and goals There are three core elements of rational decision-making: rational beliefs, rational goals, and bulk sms service rational actions. ① rational belief It is a process of self-knowledge and self-examination, including the adequacy of the information we have, the influence of the emotional layer on choices, whether we have the ability to make decisions (deductive method + inductive method), and the risk inspection of cognitive bias (path dependence, mental accounts...). ② Rational goals is the total value maximization under bulk sms service constraints. First of all, it is important to understand the constraints. Many requirements cannot provide solutions without resources. Second, the evaluation of the total value between different goals determines the quality of decision-making.
Ignoring this, it is easy to put the most core resources on unimportant things. ③ Rational action It is to give the optimal solution based on the goal, and bulk sms service experience the process of integrating knowledge and action. Case analysis: I want to make a car-hailing product from 0 to 1 ① The generation of rational goals Target selection: Why do I want to make online car-hailing products? What opportunities have I found? Then why not do blockchain, new retail, artificial intelligence? … Utility Evaluation: Does my online car-hailing service integrate social transportation capacity or self-operated bulk sms service vehicles and self-operated drivers? Why? If I choose to be self-employed and think that the differentiation of services is a breaking point, can I have Special Car (competing product) do better, and how?