Only traffic support, little help in brand building. Looking at ODM e-commerce again, it is more like a transitional stage from OEM to OBM. Although the factory does not worry about orders, it is the same as the problem faced by the OEM model in the early years. The cost-effective products produced often belong to the brand side.
As far as factories are concerned, it is still difficult to realize the demands of establishing their own brands. The TOP factory brand incubation is an incubator for the platform, and it is the promotion from OEM to OBM for the factory. Based on the TOP factory brand incubation model, the factory can deeply cultivate product research sms marketing service and development, while the e-commerce brand covers a series of issues such as operation and sales. In this way, the factory is responsible for fine-tuning the number of SKUs, while the e-commerce platform is responsible for the growth of popular models. The combination of the two can prevent the plagiarism problem of low quality and low price
on the Internet to a certain extent. Therefore, the TOP factory brand incubation model represented by the NetEase Koala Global Factory Store is most likely to take the lead in forming supply chain barriers. At the same time, the so-called "formation of supply chain barriers" actually points to the factory's